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I help brands leverage organic search and content to achieve wins that move the business forward.
By aligning the work we do together with your GTM, ICPs, product, and business outcomes, I help build organic search into a valuable channel that supports brand and audience growth, product marketing, and pipeline.
A 6-month partnership in a player-coach role to strategize + execute on connecting brand to channel, getting SEO and content off the ground and on the board, and driving meaningful outcomes aligned with your goals.
Understand your product, ICPs, go-to-market, competitors, and the search landscape of your category so I can figure out how your brand can win.
Low-lift optimizations to the site and existing content that can square away the foundation and get early points on the board.
Back business insights into keyword research that's aligned to product and ICPs, their journey, and can both educate and capture demand
Present your might high-value keyword opportunities, what new content or content updates are needed to rank for them, and estimated ROI of each.
Detailed content briefs for each opportunity that leave no stone unturned and let your writers pick-up-and-go, followed by 1:1 guidance from first draft to publishing.
Ongoing optimizations to the site and content to help improve rankings and engagement, plus detailed progress reports and attribution reporting.
“I’ve never worked with anyone as passionate, dedicated, and knowledgeable in their area of expertise than Nate. He and his team pushed me and my team to think more strategically about our SEO needs, creating and executing a plan that would have been impossible without him.”
"Nate thinks critically about SEO and takes the time to explain nuances so we can make better decisions around content. Within a quarter, we already had hundreds of targeted pages starting to rank for key terms that matter for the brand. Now we have the foundation to continue to grow even more."
“Nate and his team have been instrumental in all things SEO. From helping us build an SEO program for long-term success to the granular technical details of implementation, they have been instrumental at every step along the way.”
“Engine continues to be a reliable partner in SEO for all my B2B SaaS clients. They approach projects with a fully-integrated strategy and take the time to understand even the most complex SaaS products, customer pain points, and business goals — then turning that understanding into a winning plan that addresses SEO and content.”
Is your brand appearing more in AI search? Is your site getting referral traffic from AI search engines? I'll build out reporting so you can understand and track where and for what terms your brand and pages are showing up in AI search like Perplexity, Copilot, ChatGPT, and Google's AI Overviews.
Ranking for keywords should support pipeline and revenue, not just traffic. I'll find your most high-value keyword opportunities and forecast ROI of ranking for them based on clicks, conversion rate, lead to SQL rate, win rate, and average deal size so you can understand their ROI and which opportunities to prioritize.
Brands don't buy software like they used to. To build trust, provide upfront value, and support organic search as a customer acquisition channel, I'll help you strategize and execute on supporting long form content with assets like downloadable templates, frameworks, and checklists.
Vectara achieved a 900% increase in organic traffic, top rankings for high-value keywords, a 566% increase in organic-assisted conversions, and used content to help establish themselves as leading experts in generative AI.
Read how
Engine is a small SEO and content consultancy led by Nate Saienni, specializing in organic growth for early-stage B2B brands.
Nate's strategy-first, tactics-second approach lays out a clear roadmap to success so he and teams can efficiently execute on the high-impact steps it'll take to win. His commitment to prioritizing the brand and its customers, while focusing on what's actually going to move the needle, fuels Engine to deliver SEO and content that drive meaningful growth for a brand. And the player-coach role he adopts during engagements lets him embed with teams to align the brand's overall goals with the ground-level actions, while staying agile and moving with a purpose.
Nate lives in Philadelphia with his cat, Rome.
If you're interested in building out search or want to learn more, feel free to reach out.